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“Introduction to gemology & the world of luxury jewellery” – Masterclass

Take an important step in your career by engaging with WGI Academy’s Masterclass „Introduction to gemology & the world of luxury jewellery”, which will increase your knowledge in gemology, build your confidence and improve your abilities in selling jewellery in a professional and active way.

Our course will offer a unique opportunity to acquire and practice knowledge in gemology and gemstone trade to join and succeed in the industry. Carefully structured content will enable the learner to successfully identify diamonds and gemstones, distinguish imitations and synthetics and have an understanding of the jewellery. Hands on class aims to deliver vital sales techniques to professionally engange and satisfy your customer needs.

 

THE SPECIAL WAY A PRODUCT IS DELIVERED IS ESSENTIAL AND TRANSLATES INTO:

→ Excellent communication skills, accompanied by the best knowledge

→ Ability to connect with people and to prove generosity and trust

→ Gravitas and exceptional presence

 

Schedule – Day I

10.00 REGISTRATION

10.20 INTRODUCTION

10.30 DIAMONDS CREATION AND DIAMONDS MINING

FAMOUS DIAMONDS

11.15 COFFEE BREAK

11.30 STONE PROCESSING

DIAMONDS VALUE DETERMINATION

THE 4 C’S OF THE DIAMOND CLARITY

13.00 LUNCH

13.45 THE 4 C’S OF THE DIAMOND

15.00 COFFEE BREAK

15.15 DIAMOND TREATMENTS & SYNTHETIC DIAMONDS

16.00 PRACTICE – DIAMOND GRADING

 

Schedule – Day II

10.00 COLORED GEMSTONES

BIG 3 COLOR GEMSTONES: EMERALD, RUBY, SAPPHIRE

11.20 COFFEE BREAK

11.35 HISTORY OF JEWELLERY, METALS, SETTINGS & CARE

13:00 LUNCH

13:45 SELLING JEWELLERY AND CUSTOMER CARE

15.00 COFFEE BREAK

15:15 THE UNIVERSE OF LUXURY JEWELLERY

16:00 PRACTICE -JEWELLERY GRADING

16:45 DIPLOMA CEREMONY

 

BENEFITS OF PARTICIPATION:

  • You will understand and refine your idea of the universe of diamonds, gemstones and jewellery;
  • You will learn how to describe a piece of jewellery in terms of style, form and function; value, quality andcraftsmanship;
  • You will understand what are the inclusions & cuts of a diamond and gemstone;
  • You will be able to identify treated diamonds, lab-created diamonds and diamond simulants;
  • Your will identify and then adopt the behaviour that delivers the values of excellence in customer relationship management;
  • You will learn about the universe of luxury jewellery;
  • You will understand how to improve the quality of services – assess, guide and improve every-day;
  • You will be able to focus on the human and aesthetic dimensions, the pillars of excellence in customer relationship;
  • You will learn the jewellery selling ceremony;

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