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Junior Brand Manager

at British American Tobacco
Position: Junior Brand Manager
Company: British American Tobacco
Job offer availability: Expired
Contract Type:
  • Full-Time
Function: Junior Brand Manager
Experience: Experience Required

Job Description

  • Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies.
  • Work with Trade Marketing in the preparation of engagement programs and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at field level.
  • Promote brand understanding, insights and commitment throughout the organization and area markets.
  • Employ consumer dialogue principles as the key route to the consumer.
  • Differentiate marketing activities according to consumers’ disposition towards the brands.
  • Promote fact based decision making through data-analysis, reporting and providing sound recommendations.
  • Apply best practice in brand management to optimize efficiency and effectiveness.
  • Report and analyses brand performance in a clear, concise manner with focus on required actions.
  • Analyse market research data to understand brand issues and market opportunities.
  • Monitor the implementation and results of operational brand plans and recommend changes to brand programs.
  • Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
  • Monitor external agencies to ensure brand programs are performed with required quality and agreed cost & timescales.

Candidate Profile

- Ability to develop relevant and effective in-store communication and promotions and manage third party suppliers to positively influence consumer buying behaviour
- Creative thinking & Strong analytic skill
- Fast learner
- Good management and interpersonal skills
- Capable to manage stakeholders from different end markets
- Ability to make things happen (pro-active, dynamic, flexible, pragmatic)
- Ability to deal with both internal and external stakeholders
- Commercial approach to all activities
- Presentation skills
- Strong decision making ability
- Fluent English (oral and written)
- Computer proficiency (Word, Excel, PowerPoint)

Extra Information

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