The Lipstick Effect in Luxury: Understanding Resilience in Tough Times
The “Lipstick Effect” is a well-documented phenomenon in economics and consumer behavior, particularly within the luxury sector. It refers to... Read More
KEYNOTE
The framework of a luxury brand
Built upon both a cognitive and an emotional response, luxury purchase decisions have been audited by Vigneron and Johnson (2004)... Read More
The Timeless Appeal of Luxury Jewellery
The jewellery industry is another luxury sector that dominates the market. Diamonds are said to be women’s best friend. Just... Read More