THE LUXURY BOOK
By Tatiana Balaban

Published on October 2014
Format: Electronic / PDF
Number of pages: 208
ISBN: 978-973-0-17732-9
Price: 50 RON

Presentation:

THE LUXURY BOOK is the first publication in Romania about the luxury industry and is aimed at both those who want to be initiated in the field and those who are already active in the luxury industry, discussing specialized analysis and topics that will be essential in understanding better. of the particularities of the industry.

Throughout the 8 chapters, THE LUXURY BOOK intends to answer all the key questions that lead to a better understanding of the history of luxury, luxury business and brands.

It is important that not only the theories are presented, but also in-depth investigations and interviews about what luxury is, its characteristics, as well as the prestige of luxury services.

This analysis will guide the readers’ steps towards a better understanding of the luxury industry from the beginning to the present: history, evolution, but also Communication and Marketing strategies.